Management Networking Misconceptions
Business-related networks provide an array of benefits
Mahli is with Sun Communications Group of New York, N.Y., a marketing and public relations company that works primarily with small law firms.
For many attorneys, the word “networking” conjures up trepidation and concern about their own inadequacies about not being able to “schmooze,” coupled with misconceptions ranging from not having enough time and not having “star” power, to networking being a waste of time that robs them of valuable billable hours. So it’s no surprise that networking often ranks on the lower rungs of business development activities. By holding these misconceptions to be true, attorneys are really doing themselves a disservice. The truth is that informal networks are at the heart of our lives: it’s how we find jobs, find the right business coach, get our children into the right universities, and even find our spouses.
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Authors: Paramjit Mahli
Published Date: 09/03/2007