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Client Gifts: Buy cheap, buy twiceGenerous gift giving has become both trendy (as in Oprah's Favorite Things) and strategic. Business consultants remind client relations managers that gifts aren't worth giving if they aren't useful as well as impressive. In addition, gifts are sometimes better received if the tokens of appreciation aren't branded with a logo or name of any kind, which sends a message of selflessness. Authors: Kathryn E. Brown Published Date: 11/29/2007 |
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