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How To Find A Brand That Fits Your Firm's Size

How To Find A Brand That Fits Your Firm's Size

Line up five branding experts, and you'll get 15 different ways to build a brand. The reason: while most folks agree that a brand is a "promise" you make to the marketplace, solo practitioners, small professional service firms and larger companies all make different promises in different ways. Therefore, there is no such thing as "one size fits all" in branding strategy.

Read More from RainToday.com.

Authors:   Vickie Sullivan

Published Date:   02/20/2008

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