Agenda at a Glance

    Wednesday, April 2, 2014 – Pre-Conference Programs & Workshops
    8:00 a.m. Registration Opens 8:45 a.m.-5:00 p.m Ink, Twitter and Smoke and Mirrors - Core Communication Practices for the Legal Industry
    8:00 a.m. Breakfast for Pre-Conference Attendees 2:00-5:00 p.m.
    Practical P3 (Pricing, Practice Innovation and Project Management) Workshop
    8:45 a.m.-5:00 p.m.
    QuickStart – Legal Marketing Core Competencies
    3:00-5:00 p.m.
    Creative Problem Solving for Legal Marketers Workshop
    8:45 a.m.-5:00 p.m.
    A Recipe for SMORs – Smart Marketing on (Limited) Resources
    5:00-5:30 p.m.
    First Timers’ Reception
    8:45 a.m.-5:00 p.m. CMO Summit 5:30-6:30 p.m. Welcome Reception in the Exhibit Hall
    Thursday, April 3, 2014 – Conference Day One
    7:45 a.m. Registration Opens 8:45 a.m. Kickoff Speaker
    7:45 a.m. Breakfast in the Exhibit Hall   THE DIFFERENCE – Lessons in Leadership, Change and Driving Innovation

    Kat Cole
    Cinnabon, Inc.
    General Session    

    8:30 a.m.

    Betsi Roach

    Executive Director
    Legal Marketing Association

    Opening Remarks

    Conference Co-Chairs
    John Byrne
    Chief Marketing Officer
    Drinker Biddle & Reath LLP
    José Cunningham
    Chief Marketing & Business Development Officer
    Crowell & Moring LLP
    10:00 a.m. Keeping Pace: How LMA Stays Relevant in an Ever-Evolving Legal Marketplace

    2014 President, Legal Marketing Association
    Tim Corcoran
    Corcoran Consulting Group

    10:15 a.m. Networking and Refreshment Break in the Exhibit Hall
    11:00 a.m.-12:00 p.m. Concurrent Breakout Sessions
    Track One:
    Creating the Perfect Law Firm Experience
    - From the Client’s Perspective
    Track Two:
    Playing The Relationship Game in Today’s Connected World
    Track Three:
    Social Media Master Class: From Adhocracy to Strategy
    Track Four:
    Niche Practices and Why They Work
    Tracey Bracco
    Assistant General Counsel Fund
    CNL Financial Group

    David Freeman
    CEO Officer
    David Freeman
    Consulting Group
    Nyea Sturman
    Assistant Director of Legal Services
    Orlando Magic
    Kalev Peekna
    Managing Director of Strategy
    One North Interactive
    John Simpson
    One North Interactive
    Randall Craig
    108 ideaspace
    Kevin McMurdo
    McMurdo Consulting
    12:00-1:15 p.m. Networking Lunch
    1:15 - 2:15 p.m. Concurrent Breakout Sessions
    Track One:
    Big Data for Legal Marketers - Doing the Right Things and Doing Things Right for Bigger ROI
    Track Two:
    Generational Marketing: Strategies and Tactics for Engaging Different Generations
    Track Three:
    Relevant, Essential and Cool …
    Surprising Ways to Describe CRM at Today’s Progressive Firms
    Track Four:
    Expanding your Strategic Driver
    Practices: How Two Firms Nailed Strategy,
    Differentiation, Online Marketing, and Cross-Selling
    Rob Alston
    Sales Director, Dockets and Business Development
    Thomson Reuters
    Alina Gorokkhovsky
    RCT Partners
    Kristan Morrell
    Chief Operating Officer
    Dickstein Shapiro
    Steven Bell
    Chief Client Development Officer
    Womble Carlyle Sandridge & Rice, PLLC

    Catherine Alman MacDonagh
    Legal Lean Sigma Institute

    Jonathan Fitzgarrald
    Chief Marketing Officer
    Greenberg Glusker Fields Claman & Machtinger LLP

    Heather Morse
    Director of Marketing
    Barger & Wolen LLP

    Darryl Cross
    Vice President, Client Profitability and Performance Development

    Kris Filan
    Manager KM Solutions Support
    Ropes & Gray LLP

    Pat Purdy
    Marketing Technology Manager
    Pillsbury Winthrop Shaw Pittman LLP

    Iris Jones
    Chief Business Development and Marketing Officer
    Dykema Gossett LLC

    Ross Fishman
    Fishman Marketing, Inc.
    2:30-3:30 p.m. Concurrent Breakout Sessions
    Track One:
    Winning Business in the “New Normal”
    - Connecting the Dots between Pricing, Legal
    Project Management, Marketing and Practice
    Development to Win Profitable New Business
    Track Two:
    When Firm Culture Gets in the Way
    of Firm Success: How to Overcome Stumbling
    Blocks on the Path to Progress
    Track Three:
    The Road Ahead: Using Competitive Intelligence to Drive Business Development
    Track Four:
    How the Mighty Rise and Relationship Value Capital
    John Ferko
    Director of Strategic Pricing and Practice Management
    Miles & Stockbridge LLP

    Steven Manton
    Strategic Pricing Leader
    Strategic Pricing Leader
    Debevoise & Plimpton LLP

    Peter Secor
    Director of Strategic Pricing and Practice Management
    Pepper Hamilton LLP

    David Woods
    Director of Client Services
    Kelley Drye & Warren LLP

    Joe Calve
    Chief Marketing Officer
    Morrison & Foerster
    Liz Cerasuolo
    Director of Communications
    Fish & Richardson

    Maureen Flanagan
    Director of Business Development and Marketing
    Day Pitney

    Jay Wager
    Director, Business Development Edwards Wildman Palmer

    David Ackert
    The Ackert Advisory

    Chris Fritsch
    Business Development Technology Consultant
    CLIENTSFirst Consulting LLC

    Jasmine Trillos-Decarie
    Director of Marketing & Business Development
    Foley Hoag LLP

    Ramona Whitley
    Director of Client Services
    Allen Matkins

    Jason A. Bovis
    Chief Marketing Officer
    Akerman LLP

    Andrea E. Crews
    Director of Marketing & Business Development
    Levenfeld Pearlstein, LLC

    Deb Knupp
    Akina Corporation

    3:30-4:15 p.m. Networking and Refreshment Break in the Exhibit Hall
    4:15-5:15 p.m. Concurrent Breakout Sessions
    Track One:
    Adapting Strategic Planning
    Frameworks to a “Just Right” Formula for You and Your Firm
    Track Two:
    Optimizing and Calculating the
    ROI of Coaching
    Track Three:
    Clientelligence: The Cold, Hard Facts on What Your Clients Really Want from Your Firm
    Track Four:
    LinkedIn … or Left Out?
    An Opportunity Too Big for Smart Firms to Ignore
    Patrick Fuller
    Director, Corporate Segment
    TyMetrix Legal Analytics

    Kelly Harbour
    Manager, Client Relationship Management
    Bingham McCutchen LLP

    Jim Jarrell
    Business Development Manager
    Barnes & Thornburg LLP

    Sylvia F. James
    Diversity Counsel
    Baker Botts

    Karen Kahn
    Managing Partner
    Threshold Advisors, LLC

    Michelle Wimes
    Director of Professional Development & Inclusion
    Ogletree Deakins

    Michael B. Rynowecer
    Founder and CEO
    The BTI Consulting Group, Inc.


    John Corey

    Patrick Baynes
    PeopleLinx and early LinkedIn employee

    Lindsay Gotwald
    Marketing & Business Development Manager
    Faegre Baker Daniels, LLP

    Megan McKeon
    Senior Marketing Manager
    Katten Muchin Rosenman LLP

    Michelle Woodyear
    Business Development Technology Manager
    Orrick, Herrington & Sutcliffe

    Thursday, 5:15-6:30 p.m. Social Media SIG meeting at Beech

    Friday, April 4, 2014 – Conference Day Two
    8:00 a.m. Registration Opens    
    8:00 a.m. Breakfast in the Exhibit Hall
    General Session
    8:45 a.m.
    LMA Annual Report
    9:30 a.m.
    General Counsel Panel - U.S. General Counsel Discuss Global
    Needs For Outside Counsel: Is Your Firm On Their Short List?
    9:00 a.m.
    Recognition Committee Award Presentations

    Panelists: Moderator:

    Alfreda Bradley Coar
    Vice President & General Counsel
    GE Healthcare, U.S. & Canada

    Mark Roellig
    Executive Vice President & General Counsel
    MassMutual Financial Group

    Suzanne Rich Folsom
    General Counsel & Senior Vice President – Governmental Affairs
    United States Steel Corporation

    Silvia L. Coulter
    LawVision Group


    Additional panelists to be confirmed
    10:30 a.m Networking and Refreshment Break in the Exhibit Hall with Networking for Prizes Drawing
    11:15 a.m.–12:15 p.m. Concurrent Breakout Sessions
    Track One:
    How to Build an Industry-Focused Mobile App for Your Firm: A Lessons-Learned Case Study
    Track Two:
    Trends in Media/PR for Law Firms in Terms of What’s Valuable and Effective Today
    Track Three:
    Sit Back and Automate
    Track Four:
    Creating and Building a Sales Culture
    Marika DaPron
    Director of Marketing Operations
    Bracewell & Giuliani LLP

    Nicholas Kosar
    Business Development Manager
    Bracewell & Giuliani LLP

    Paul Grabowski
    Chief Marketing Officer
    Bracewell & Giuliani LLP

    Eleanor Kerlow
    Senior Public Relations Manager
    Hunton & Williams LLP

    Kathy O’Brien
    Senior Vice President, Public Reputation
    Jaffe PR

    Susan L. Peters
    Senior Public Relations Manager
    David Polk & Wardwell LLP

    Paul D. Webb
    Director of Marketing
    Young Conaway Stargatt & Taylor, LLP

    Lisa Sachdev
    Senior Public Relations Manager
    Dentons US LLP

    Jon Metcalf
    Director of Marketing Technology
    Fenwick & West, LLP

    Matt Parfitt
    Vuture U.S.

    Susan Letterman White
    Letterman White Consulting and Lawyers Leaders Teams
    12:15-1:30 p.m. Networking Lunch
    1:30–2:30 p.m. Concurrent Breakout Sessions
    Track One:
    Get Ready for a Paradigm
    Shift: Stop Manually Managing Data and Start Winning New Clients
    Track Two:
    Succeeding with Technology: Marketing and IT Working Together
    Track Three:
    45 Things Your Junior Associates Need to Know About Networking in 60 Minutes
    Track Four:
    Quick Fixes: Innovative Solutions
    in Law Firm Business Development

    Elizsabet Hardy
    VP Product Management
    Thomson Reuters Elite

    Vincent Scarinci
    Sales Director
    Thomson Reuters Elite

    Jon Hulak
    Director of Business Development
    Mintz Levin

    Tea Hoffmann
    Chief Strategy Officer
    Parker Poe

    Katy Admirand
    Marketing Technology Manager
    Kaye Scholer LLP

    John Bonandrini
    Director of IT
    Foster Swift Collins & Smith PC

    Kimberly P. Hafley
    Director of Marketing and Recruitment
    Foster Swift Collins & Smith PC

    Jennifer M. Whittier
    Chief Relationship and Operating Officer
    Cole Valley Software

    Mary Crane
    Mary Crane & Associates, LLC


    Dave Bruns
    Director of Client Services
    Farella Braun + Martel

    Melanie S. Green
    Chief Client Development Officer
    Faegre Baker Daniels

    Paul Malanowski
    Director of Client Relations
    Saul Ewing

    Nancy Mangan
    Senior Consultant
    Wicker Park Group

    1:30–2:30 p.m Think Tank Live!
    Big Data — Big Idea or “Big Deal?”


    2:45–3:45 p.m. Concurrent Breakout Sessions
    Track One:
    Leveraging the Latest Trends and Tools in Digital Marketing Engagement
    Track Two:
    Can the C-Suite Lead the Social Media Law Firm?
    Track Three:
    Redefining Thought Leadership:
    Using Content to Start onversations
    Track Four:
    The Account-Centric Approach:
    Improve Client Satisfaction While Increasing Your Revenues
    Jeff Hemming
    Client Adviser


    Deborah Grabein
    Director of Business Development
    Andrews Kurth

    Michael Hertz
    Chief Marketing Officer
    White & Case

    Kevin O’Keefe
    LexBlog, Inc.

    Daniel Weede
    Carlton Fields Jorden Burt

    Sally Schmidt
    Schmidt Marketing, Inc.

    Betsy Spellman
    Chief Marketing Officer
    Steptoe & Johnson

    Erika Ritzer
    Greenfield Belser

    Frank Ellis
    President and Chief Executive Officer
    Silverback Advisors

    Brenda Pontiff
    Director of Marketing & Business Development
    Burleson LLP


    2:45–3:45 p.m. Think Tank Live!
    Disruptive Business Models — Friend or Foe?
    3:45-4:00 p.m. Networking and Refreshment Break
    4:00-5:00 p.m.Closing Session and Conference Wrap-Up - What’s Next? Implement, Implement, Implement
    5:00 p.m.End of Conference  

    Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.

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