Save the Date — Top Five Media Relations Myths and Realities: How to Overcome the Barriers to Building a Successful Media Program
Event Type: Educational
Date: Aug 20, 2008 - Aug 20, 2008
Hosted By: Chicago Chapter
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Please join us on Wednesday, Aug. 20, 2008 for Top Five Media Relations Myths and Realities: A proactive, strategically developed media relations plan is essential to the success of any law firm. However, some attorneys subscribe to certain myths about reporters and media relations that can sideline even the most well thought out PR program. What are these myths, and how can you overcome the hidden barriers to a successful media program? Hear the tricks of the trade from a panel of legal and communications experts, and learn real-life examples on how different firms and organizations successfully navigated these misperceptions and created strong, effective media programs. |
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Attendees will learn:
- The most common misconceptions about media relations, and how to use them to your advantage
- How to organize an effective media training program for your firm and its attorneys
- How to manage communications for your client or firm
- "Do's and don'ts" case studies from VISA U.S.A. and other prominent companies
Panelists include:
Jocelyn Brumbaugh, Senior PR Manager, Foley & Lardner LLP
Olivia Clarke, Reporter, Chicago Lawyer magazine
Lori Teranishi, Chief Operating Officer, Van Prooyen Greenfield LLP
Event Details
WHEN: Wednesday, Aug. 20, 2008
WHERE: Union League Club of Chicago
Crystal Room
65 W. Jackson Blvd.
Chicago, Ill.
TIME: Registration and Networking: 11:30 a.m. – Noon
Lunch: Noon – 12:15 p.m.
Program: 12:15 p.m. – 1:30 p.m.
COST: $35.00 – LMA Members
$55.00 – Guests & Non-Members
Registration information to come.