Six ways to help lawyers increase results from their limited marketing time
Feb. 12, 2008. LMA Webinar Series
Event Type: Online
Date: Feb 12, 2008 - Feb 12, 2008
Hosted By: LMA International
Six ways to help lawyers increase results from their limited marketing time
Speaker: Jim Hassett, Ph.D., President, LegalBizDev
Date: February 12, 2008
Time: 11:00 am – 12:30 pm Pacific, 12:00 pm – 1:30 pm Mountain, 1:00 pm – 2:30 pm Central, 2:00 pm – 3:30 Eastern
Click here to register.
Program summary
For most lawyers, the biggest barrier to developing new business is lack of time. This presentation will describe six ways that marketing and business development professionals can help lawyers to get more results from the time that they do have:
- Prove the value of starting with current clients.
- Promote active listening.
- Apply the concept of advances.
- Help each lawyer to build on personal strengths.
- Form a business development support group.
- Focus lawyers on the right relationships.
Jim Hassett will describe sales research from the Gallup organization, Neil Rackham, and others, and discuss how to adapt tactics from other businesses to the legal profession. This was one of LMA’s highest rated webinars last year, and it has been updated to include research on the best ways to find new clients.
Click here to register.
About the speaker
Jim Hassett founded LegalBizDev (www.LegalBizDev.com) to help lawyers develop new business more quickly by applying best practices from other law firms and from other professions. Before he started working with lawyers, Jim had 20 years of experience as a sales trainer and consultant to companies from American Express to Zurich Financial Services. He has published seven books (including Legal Business Development: A Step by Step Guide and The LegalBizDev Desk Reference) and more than seventy articles in publications ranging from the New York Times Magazine to Legal Management and Strategies: The Journal of Legal Marketing. Jim has a Ph.D. from Harvard University, and is an Adjunct Associate Professor of Psychology at Boston University. His blog Legal Business Development (at www.jimhassett.com) was selected by TechnoLawyer as one of “the most influential legal blogs” and featured in BlawgWorld 2007. Jim also writes a monthly column for Law Firm Inc., tracking the latest trends in business development. His new LegalBizDev Success Kit has been purchased by firms with over 7,000 lawyers in its first few weeks on the market.