Vendor Event: An Insider’s Perspective - How to Develop Business with Law Firms
September 10, 2008
Event Type: Meeting
Date: Sep 10, 2008 - Sep 10, 2008
Location:
The Offices of Paul, Hastings, Janofsky & Walker LLP
75 East 55th Street
New York, NY 10022
Hosted By: Metropolitan New York Chapter
Cost:
Full Member: FREE
Non-Member: $40
When: 8:30 - 9:45 a.m.
Are you interested in learning how to get more business from law firm marketing departments? It’s not always the CMO or Director of the department that should be your first target. Come and hear the insider’s perspective from 3 marketing buying decision makers from some of New York’s biggest and most well-known law firms! This interactive breakfast briefing, developed specifically for law firm services providers/vendors, will guide participants on how best to sell into law firm marketing departments – you’ll have the opportunity to ask the panelists questions during the program or provide questions in advance that they will address the day –of.
Topics to be addressed will include:
- How to assess the unique needs of a law firm
- How to improve your chances of winning the business
- How to recognize and appreciate long-standing buying relationships
- How to avoid classic pitfalls
- And much more!
Panelists:
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Alyssa Davner, Marketing Manager, Cadwalader Wickersham & Taft
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Despina Kartson, CMO, Latham & Watkins
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Bob Robertson, Director of Business Development Services, Greenberg Traurig
The discussion will moderated by Jennifer Johnson, President of the Metro New York Chapter of the LMA.
Participation will be limited to 25 people and will be reserved on a first-come, first-served basis.