Milwaukee Program Series
Please join us on
Thursday, Aug. 28, 2008
for
"The Intelligent RFP: Using Information and Intelligence to Guide and Inform the RFP Response"
presented by
Shannon Sankstone
Marketing Research Analyst
Quarles & Brady
The trend towards a business development approach to marketing has been well documented in the legal marketing community. Now more than ever, Competitive Intelligence and research and analysis are being used in the RFP response process. This presentation will provide guidance and best practices promoted within the CI community.
Attendees will walk away with a better understanding of:
- Best practices and terminology that are commonly used by CI professionals
- Become familiar with the research process and product
- Learn new research sources
About our speaker
Shannon Sankstone is the Marketing Research Analyst at Quarles & Brady in Chicago. She is responsible for the firm's competitive intelligence and business development research function, which is integrated into the Knowledge Management, Marketing and Finance departments at the firm. Shannon has experience in gathering both primary and secondary research, including focus groups and surveys, and capitalizing on that intelligence for business development purposes. She has published in Strategies and is a Contributing Editor for the ALM's Marketing the Law Firm, as well as the author of the column "Law Firm Intelligence." An active member of the Legal Marketing Association, she was a member of the Research Committee and surveyed the LMA membership on its education preferences. Previously, she was a part of the key client program at Baker & McKenzie. A life-long Chicagoan, Shannon received her BA from the University of Illinois, enjoys SCUBA diving in Lake Michigan, speaks Japanese and travels internationally whenever her schedule permits.
Additional details to come.