| What | Educational |
|---|---|
| When |
06/19/2008 11:30
06/19/2008 13:30
06/19/2008 11:30 am - 01:30 pm |
| Where | Chicago |
| Where |
Union League Club of Chicago 65 W Jackson Blvd. Chicago, Illinois |
| Hosted By | Chicago Chapter |
| Full Member Cost | $35.00 |
| Non-Member Cost | $55.00 |
Where Do Marketing Ideas Come From?
|
Please join us on Thursday, June 19, 2008 for Where Do Marketing Ideas Come From? Presented by: James Schrager Why is it that some firms seem to have no trouble with marketing, while others struggle? Why do some firms grow rapidly, while others seem to fight for every new client? Why are some firms in the news all the time, and others barely noticed? How do law firms grow? How can your law firm grow? What is the proper role of "marketing" in a law firm? What happened in the "old days" before firms had marketing departments? How have things changed? And what should we do about it? James Schrager, strategy professor at the University of Chicago Graduate School of Business will discuss what every law firm marketer needs to understand about strategy, and why this clumsy and vague topic can't be overlooked when thinking and talking about marketing. |
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Professor Schrager is three-time winner of the excellence in teaching award at Chicago, where his classes on strategy are regularly among the most popular at the business school which also has a number of Nobel Prize winners teaching. He is an active consultant to businesses and professional service firms of all sizes where his ideas about how strategy really works were developed from a long-term study of highly successful strategists. He has appeared on NBC, ABC and PBS nightly national news broadcasts, among others, discussing business strategy. His articles have appeared on the Op-ed pages of The Wall Street Journal, The Chicago Tribune, CEO Magazine and others. He is frequently quoted in the business press such as the New York Times, The Wall Street Journal, and BusinessWeek, among others. His educational credentials include MBA, CPA, JD and PhD degrees, although he never practiced law. He has been twice selected to deliver the convocation address at Chicago.
EVENT DETAILS
WHEN: Thursday, June 19, 2008
WHERE: Union League Club of Chicago
65 W. Jackson Blvd.
Chicago, Ill.
TIME: Registration and Networking: 11:30 a.m. – Noon
Lunch: Noon – 12:15 p.m.
Program: 12:15 p.m. – 1:30 p.m.
COST: $35.00 – LMA and AAM Members
$55.00 – Guests & Non-Members
To register for this event, visit http://event.concepglobal.com/profile/form/index.cfm?PKformID=0x184886393&.
IMPORTANT NOTE: LMA Chicago policy states that all no-shows will be billed unless you cancel by NOON on Tuesday, June 17, 2008.
Please mail checks in advance made payable to "LMA Chicago" to:
Legal Marketing Association - Chicago Chapter
P.O. Box 061109
Chicago, IL 60606-1109
Questions? Contact Megan Wilroy, Program Chair, at mwilroy@foley.com or Sydney Iglitzen at siglitzen@usebrinks.com.