| What | Meeting |
|---|---|
| When |
09/24/2008 11:30
09/24/2008 13:30
09/24/2008 11:30 am - 01:30 pm |
| Where | Toronto |
| Where |
Toronto Board of Trade 1 Canadian Place – 4th Floor, Rooms A, B, C, D Toronto, Ontario (at street level by Adelaide entrance, between Timothy's and Fairweather) |
| Hosted By | Toronto Chapter |
| Full Member Cost | $55 |
| Non-Member Cost | $75 |
| Contact Name | Lynda Monteith |
| Contact Email | events.toronto@legalmarketing.org |
Strategic Marketing Planning for Practice Groups
September 24, 2008
Strategic Marketing Planning for Practice Groups
Wednesday, September 24, 2008
Toronto Board of Trade
Today's sophisticated strategic planning process is a far cry from the scatter-shot approach of the mid- to late '80s and early 90s. Norm Rubenstein of Zeughauser Group will share a methodology that pinpoints a practice group's strengths and aligns them with the needs and decision-making preferences of target clients and recruits.
This program will give you a de facto tempate for practice group planning that unites the lawyers of a specific group around key strategic objectives and focuses their time, energies and dollars in a truly workable implementation plan.
About the Speaker
Norm Rubenstein has spent the last 20 years as a consultant to—or CMO of— market-leading law firms. In that time he has witnessed significant change in the way we organize our marketing efforts.
Norm is a partner in Zeughauser Group, a consultancy that focuses on exclusively on law firms and other entities within the legal marketplace, consider a rigorous approach to planning at the practice group, industry and client team levels one of a handful of best practices that distinguish among leading law firms and their less successful competitors.
To learn more about Zeughauser Group, visit www.zeughausergroup.com.
To register, download and transmit this registration form.
Event & Registration Details:
Wednesday, September 24th, 2008
Toronto Board of Trade
4th Floor - Rooms A, B, C, D
1 First Canadian Place
Toronto, ON (at street level by Adelaide entrance, between Timothy's and Fairweather)
11:30 a.m.–12:00 p.m.: Registration & Buffet Lunch Available
12:00 p.m.–1:30 p.m.: Program
$55 for LMA members / $75 for non-members
If you would like more information about this event, please feel free to contact Nanette Matys or Lynda Monteith.
To register, download and transmit this registration form.
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