LMA Webinar Series
Moving Beyond Memos to Support Your Marketing Strategy
with
John Byrne
Drinker Biddle & Reath
December 10, 2008
Your law firm's lawyers and employees are being bombarded with information every day, yet one of their more common complaints is, "No one communicates with me about what is going on at our firm." Sound familiar? If so, this webinar will help address that issue by approaching Internal Communications from strategic viewpoint. From basic memos to intranets to sophisticated internal communications programs, you'll learn how to:
1. Align internal communications with management strategy.
2. Define the message, the audience and the channels.
3. Execute.
4. Reinforce the communication through action, reiteration and follow-up.
5. Refine the messages and the channels through data collection and feedback.
In many ways, how you talk to your firm's lawyers and employees -- and what you say -- can be more important than your communications with clients. In the end, you want internal communications to provide key support to your firm's overall marketing strategy and to help you serve your clients most effectively.
Time:
11:00 am - 12:30 pm Pacific
12:00 pm - 1:30 pm Mountain
1:00 pm - 2:30 pm Central
2:00 pm - 3:30 pm Eastern
Fees:
$99 Full Member
$149 Limited Member
$199 Non-member
Register:
To register online click here.
To download a printable registration form click here.
Purchase one seat license (fee) and provide in-house training for your entire staff. Invite as many people as you like to view this program from one computer and learn from two legal marketing experts. Can't make it on March 18th? Register now and a program link will be sent to you for later viewing.
John M. Byrne is the Director of Communications for Drinker Biddle & Reath LLP in Philadelphia. A former journalist and practicing lawyer, John has been working in the media or with law firms for nearly two decades. Internal communications is one of only several areas he currently oversees at Drinker Biddle, but it is one of the most important. John has served on the LMA national board as treasurer/treasurer-elect and on the Southeast LMA Chapter board as a member-at-large.