Cheryl Bame
Principal, Bame Public Relations

John Byrne
Director of Communications, Drinker Biddle & Reath LLP

Wednesday, May 30, 2007

11:00 am - 12:30 pm Pacific
12:00 pm - 1:30 pm Mountain
1:00 pm - 2:30 pm Central
2:00 pm - 3:30 pm Eastern

Special Summer Fees:  $99 Full Member  /   $149 Limited Member   /  $199 Non-Member

To register online click here.
To download registration form click here.

Today’s legal marketer is asked to take on much more than just marketing. Even if you have a marketing degree or a JD, you may not have the knowledge and experience to be media savvy. This program will give you some basic skills that you need to know before you contact the media. You will also gain insights from professionals about how to effectively communicate your messages and position your attorneys as sources, and then what to do with the materials once you
get that great placement. You will learn to:

1) Recognize a newsworthy story or topic
2) Identify attorneys who can speak to the media
3) Understand what the media wants from you and your attorney before, during and after an interview
4) How to turn a client or a case result into positive media exposure for your firm
5) Evaluate whether a client or case should be turned into a public relations opportunity
6) How to respond to a reporter when the call come into the firm

About the Speakers

 The public relations campaigns Cheryl Bame conducts have achieved name recognition and new business for AmLaw 100 law firms, Fortune 500 companies and major real estate developers, hospitals and non-profit organizations. To serve her clients, she leads a talented and creative team of professionals in the areas of public relations, marketing, design and business development.
 
 Prior to entering the field of public relations, Bame worked in the news media for nine years. She is a former television reporter, anchor, producer and assignment desk manager at various television stations around the country. While she loved her on-air time, what she likes even more is leveraging her knowledge of how the media works to achieve significant media and public exposure for her clients.
 
She is a graduate of the University of Arizona in Tucson where she studied journalism and Spanish. When not chasing down reporters and running her own company, Bame is very involved in the Los Angeles Chapter of the Legal Marketing Association where she has served on the board for four years, including most recently as president.

John M. Byrne is the director of communications for Drinker Biddle & Reath LLP in Philadelphia, which has grown to more than 625 lawyers following its recent merger with Chicago-based Gardner Carton & Douglas. Byrne has nearly two decades of experience in the media, marketing and public relations arenas, much of it spent in the legal industry.  

In LMA, Byrne has served on the national board of directors as treasurer and treasurer-elect, including a stint as co-chair of the dues realignment task force that was one of the main reasons for the organization’s explosive membership growth during the past few years.  In addition, he served as a member-at-large for two years on the Southeastern Chapter’s board of directors and coordinated its SELMA awards in 2004 and 2005.

Byrne holds a law degree from Loyola University Chicago and practiced for two years at Hinshaw & Culbertson in Chicago. He also has a journalism degree from the Medill School of Journalism at Northwestern University, where he was editor in chief of the Daily Northwestern. He lives in Villanova, Pa., with his wife and 9-year-old triplets.