Presented by:
Amy Smith-Pike, Marketing Director, DurrettBradshaw PLC
Jennifer Yeager, Principal, Right Angle Consulting, LLC

Register: To register online click here.
To download a printable registration form click here.

Whether you have 6 attorneys or 40 attorneys, for the most part, your firm will be looked at as a “small” law firm. “Small” will become a relative term as you learn the myriad jobs you will be asked to do with little or no help. A marketer in a “small” firm can feel over-whelmed, confused and too often, frustrated.

More than 15 years of legal marketing experience at six very different law firms has given our presenters great insight into the best ways to reach desired goals for themselves and for their attorneys as well as practical steps to keeping their sanity.

There is no silver bullet that will ensure success for you, but there are many practices you can learn that will make your journey in legal marketing a much more pleasant one. Let Amy and Jennifer get you started.

Please join Amy and Jennifer for LMA’s first webinar on Marketing the Small Firm.

Amy Smith-Pike is a motivated, energetic leader who offers 11 years of marketing experience and public relations experience and 15 years experience within the television news industry. Her experience also includes two years of teaching experience, instructing middle/high school-level journalism pilot programs. One of Smith’s best attributes is knowing how to change horses in mid-stream without falling off or losing composure.

Director of Marketing for DurretteBradshaw, Smith’s extensive areas of expertise include marketing, project management, advertising, client relations, community programs, event planning, expense control and writing.

Smith has a Bachelor of Arts in Sociology/Social Work from Sweet Briar College. She is an active member of the Legal Marketing Association, serving on the Board of Directors from 2005 to 2006. She is a Chapter President of the Executive Women International and has been active in the Virginia Bar Association Law Practice Marketing Committee and a former board member of the Bedford Chapter of Commerce.

She has received the Outstanding Media Award for the Special Olympics Mid-Atlantic Region, Outstanding Broadcaster, Virginia Cancer Society and American Lung Association Broadcaster.

 
Jennifer Yeager joined Right Angle Consulting in May of 2004. She was previously the marketing director for a large regional law firm with offices in Virginia and North Carolina. Prior to that, she worked as a business development administrator for an international law firm headquartered in Richmond, Virginia and as a marketing assistant for a law firm in Denver, Colorado. She holds a B.S. in Health Science with a concentration in sports medicine and a minor in dance from State University of New York at Brockport. Yeager especially enjoys developing and executing marketing plans, particularly the accountability portion. She was the 2005-2006 President of the Richmond-Hampton Roads Chapter of the Legal Marketing Association (LMA), a member of the River City Express Network (ABWA), and was past vice president of member relations and has served on the membership committee. Yeager is also a member of the Virginia Bar Association Law Practice Management Division-Marketing Committee. She volunteers for Junior Achievement. She resides in Richmond, Virginia with her husband, Troy, their daughter, Sophia, and their Shar-pei, Mia. Jennifer loves cooking, photography, and traveling, especially in Italy.