Following the Asia-Pacific Professional Services Marketing Association conference (APSMA), Lynette Nixon and Sue-Ella Prodonovich will share the ideas that came out of sessions on how marketing can be prepared for and influence conversations about potential change.

Specifically changes that will be discussed relate to:  

• the increasing power of clients;
• technologies that change the customer-supplier relationships;
• the rise of the public sector;
• the increasing scrutiny of external stakeholders and the community over business practices and
• what happens when the Private Equity bubble bursts.

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About the presenters:
Lynette Nixon
Lynette is a Director of Service Innovation at PricewaterhouseCoopers. Prior to this she was Director of the Business Development where her key area of focus was on the pursuit of large revenue opportunities which gave her a chance to work across the whole spectrum of marketing and business development activities. She was a member of ALFMA for 3 years and was Treasurer from 1998 to 2000. She was elected as the first APSMA President at the December 2000 AGM and was re-elected president in 2005.

Sue-Ella Prodonovich
Sue-Ella has spent 15 years helping partnerships win and grow their business.  Her roles have included marketing manager with Warner Bros and United International Pictures, director of marketing with Arthur Andersen, and director of marketing Baker & McKenzie.  She specialises in developing marketing plans and sales strategies, targeting and developing new business relationships, pitching to win major accounts, consultative selling for professionals, and client relationship management.  She has been instrumental in designing and implementing local, national and international projects which address ‘best practices’ in business mix analysis, fee and client analysis, target account strategies, client relationship management, brand development and market positioning.  In addition to her client responsibilities, Prodonovich maintains her commitment to the professional services sector in her roles as board member with the Australasian Professional Services Association (APSMA).