Save the Date!
Thursday, Nov. 20, 2008
for
"Boots on the Ground: Equipping Attorneys to Sell and Deliver on ROI
from Strategic Marketing Investments"
Do you ever feel like your firm might as well be lighting money on fire for all the missed opportunity or lost investment due to the lack of consistent attorney follow-up or follow-through on strategic marketing efforts? Levenfeld Pearlstein's Chairman, Bryan Schwartz felt the same way and knew that great Strategy is only effective with great Execution.
Levenfeld Pearlstein created an innovative, three-pronged approach for delivering breakthrough results by aligning:
- Air Strike - strategic marketing, advertising, PR
- Surrounding the Enemy - sponsorships, events, associations, writing, speaking, etc.
- Boots on the Ground - Sales Playbooks with personal attorney coaching and training
This panel discussion, case study/presentation will give marketers WHAT to share with firm leaders to stimulate innovative, breakthrough thinking around selling and HOW to execute key elements and best practices for an attorney-led sales effort.