Special Detroit Program Series — Marketing Diversity

Rescheduled Special Program
LMA Chicago is pleased to present what we hope will be the first of many worthwhile programs
in the metro Detroit-Ann Arbor-Grand Rapids area.

Please join us on
Thursday, May 1, 2008

"Marketing Diversity"

presented by

Paul Trout
Managing Partner
AKINA

and

Jeff McKinney, Ph.D.
Principal
AKINA

This program will be of great interest to Recruiting Chairs, Diversity Committee Chairs and anyone involved in Diversity initiatives at your firm.

Much discussion has taken place in recent years concerning diversity in the legal field, and marketers are often asked to demonstrate how their firms are addressing the issue.  Increasingly, there is more pressure for marketing to show tangible results and demonstrated commitment to diversity in responses to proposals, the development of firm collateral and recruiting materials.  As marketers know, outside pressure from corporate clients is creating a strategic opportunity for law firms who can demonstrate a commitment to diversity in a tangible way. 

Diversity is a term with many definitions and approaches, and many firms are now beginning to see the true value that a diverse firm can provide. To that end, many firms have begun a diversity initiative to recruit a more diverse staff. 

This presentation will help marketers think about the strategic business implications of diversity and will provide marketers with a framework and tools to help their firms begin or continue to address these important diversity issues.  This presentation will provide an open forum to discuss the state of diversity in the legal field and provide opportunities for discussing some best practices for marketing and improving diversity.

At the completion of this program, the participants will be able to:

• Achieve a better understanding about the state of diversity in law firms.
• Develop a process to help their firm better address issues of diversity.
• Apply ideas to better generate buy-in for diversity initiatives within the firm.

Deliverables and Take-Aways:

• Participants will receive resources for best practices as they relate to marketing diversity within the law firm.
• Participants will receive various best practices for addressing diversity that could be adapted for utilization in  their respective firms.

EVENT DETAILS

WHEN: Thursday, May 1, 2008

WHERE: Law offices of Clark Hill, PLC  
500 Woodward Avenue, Suite 3500
Detroit, MI 48226

TIME:
Registration and Networking: 11:30 a.m. - Noon
Program and Lunch: Noon - 1:30 p.m.

COST: $25.00 - LMA Members
$35.00 - Guests & Non-Members

Important Note: You will be billed if you do not attend for any reason and fail to cancel your reservation(s) by Tuesday, April 29, 2008. 

TO REGISTER for this event: Email your RSVP to siglitzen@usebrinks.com. We can accept person or corporate checks or cash. Sorry we are not equipped to accept credit cards at this time. Mail your check in advance made payable to "LMA Chicago" to:

Sydney Iglitzen - LMA Chicago
c/o Brinks Hofer Gilson & Lione
455 N. Cityfront Plaza Dr. 36th Floor
Chicago IL 60611

Questions? Contact Sydney Iglitzen at Brinks Hofer Gilson & Lione at siglitzen@usebrinks.com or 312.840.3163.