| What | Educational |
|---|---|
| When |
05/20/2008 11:30
05/20/2008 13:30
05/20/2008 11:30 am - 01:30 pm |
| Where | San Francisco, CA |
| Where |
The Bar Association of San Francisco (BASF) 301 Battery Street, 3rd Floor San Francisco, CA 94111 USA |
| Hosted By | Bay Area Chapter |
| Full Member Cost | $25.00 |
| Non-Member Cost | $45.00 |
| Contact Name | Alison Coleman |
| Contact Email | alison.coleman@sdma.com |
Brand Valuation: Does Size Really Matter In The Real World?...And How Does It Relate To Law Firms?
MAY 2008 LUNCH PROGRAM
Law firm brands are challenged by the downturn in the economy, convergence, lateral attorney moves and a variety of other factors. What does this mean for the firm’s brand and your marketing efforts? Join us and our executive panel to discuss:
- Why brands are important assets
- Assessing a law firm's brand equity
- The concept of a brand experience audit - Are all touchpoints created equal?
- Effectively leveraging a firm brand in today’s marketplace - tips for small, medium and large firms
- Best practices and examples from other industries
Speakers:
- Jim Stapleton, Chief Marketing Officer, Fenwick and West LLP and former executive at Arthur Andersen and PricewaterhouseCoopers (moderator)
- Susan Nelson, Executive Director, Consumer Insights, Landor Associates
- Jeff Yerkey, West Coast Creative & Web Director, Right Hat / Charette Communication Design
- Daniel Grace, Principal, Creative Mint
Sponsor:
Cost: $25.00 Members, $45.00 Non-Members -- Includes Lunch*
* Please note that online registration closes at end of the day the Monday prior to the program. Walk-ins will be accepted, but please send an e-mail to Alison Coleman at alison.coleman@sdma.com if you plan on attending. Also note that walk-ins will be charged an extra $10.