Colette Brooks
BIG Imagination Group
As founder and Chief Imagination Officer, Colette is responsible for both strategic and creative development, execution and overall project success. Her keen understanding of cultural trends, purchasing motivators and customer retention strategies coupled with her direct response background allows Colette to zero in on relevant marketing solutions that optimize brand awareness, stimulate trial and cultivate loyalty in measurable ways. With more than 25 years experience in advertising, communications and public relations, Colette is credited with transforming the Toyota Prius from a “nerdy green car” to the “Hollywood it car” by enrolling A-list celebrities through her “Red Carpet, Green Cars” Academy Awards effort. As an advocate for green living, Colette maintains a fleet of cars fueled by vegetable oil, resides in a sustainably built solar-powered home, and regularly blogs and speaks on the subjects of energy conservation, waste reduction, green building and alternative transportation. She founded Big Imagination Group in 1987 and currently serves as board chair for both OPCC and Tim Robbins’ theater company, The Actors’ Gang.
Colette Brooks
Chief Imagination Officer
BIG Imagination Group
310-204-6100
cbrooks@bigla.com
Published Date: 04/01/2008