Second Place: Ford & Harrison LLP
Droll Blog Reaches Target Audience Electronically through "Must SUE TV"
The leading national labor and employment firm wanted to reach out to current and prospective employer clients. The firm fastened on a blog called That’s What She Said using NBC’s hit comedy The Office to jumpstart the messaging. Ford and Harrison attorney Julie Elgar posts weekly entries estimating how much the politically incorrect behavior of The Office main character Michael Scott and his company would cost real-life companies to defend in employment issues.
Published Date: 04/01/2008