Third Place: Shearman & Sterling LLP
Early Design of Electronic Invite, Savethe-Date Template Works Out
Electronically delivered save-the-date notification, invitations to and reminders about the firm’s key symposium event enabled Shearman & Sterling to capture more attendee data and website visitor information. Fur ther, the template for all communiqués was successfully developed long before the meeting content was determined.
Published Date: 04/01/2008