Second Place: Choate Hall & Stewart LLP
Science, Marbles Make Booth Stand Out
Adopting the theme, By Any Measure, and tying it to a visual of a giant glass beaker, Choate successfully highlighted its leading life sciences practice before thousands of visitors at BIO 2007, the industry’s premier conference. Choate’s marble-pack giveaway worked in concer t with a guessing game of “How Many Marbles?” referring to a marble-filled, three-dimensional glass beaker also on display.
Published Date: 04/01/2008