Third Place: Mintz Levin
Ad Raises Awareness of Firm’s Appreciation of Women, Family
Mintz Levin created this ad after the firm was named one of the “Top 50 Best Law Firms for Women” by Working Mother Magazine. The goal was to raise the firm’s profile as a woman- and family-friendly place to work before a student audience of top performers and before the firm’s clients, many of whom pay attention to such cultural issues. The ad was also placed in The American Lawyer and garnered significant attention there as well.
Published Date: 04/01/2008