To address the unique challenges faced by women attorneys, foster professional growth, and provide internal and external networking and business development opportunities – these were key objectives of Sedgwick, Detert, Moran & Arnold’s Women’s Forum and the development of their 17 display- and print-ad program to support the activities of the forum.

Each ad focused on one woman, selected either from the firm or a client company, describing her special talents and interests above and beyond the legal business. One woman holds a soccer ball, wears a whistle and demonstrates the heading, “We celebrate women trailblazers.” Another in workout garb lifts weights and reflects the heading, “We celebrate women of endurance.” All ads carry the tagline, “Fostering professional growth and networking opportunities for women in the law.”

Each design – bold, simple and strong in layout, language and photography – was used for both ad and display board content.

Your Honor judges cast a strong, approving vote. “The firm incorporated clients into the campaign, told interesting stories, and personalized the approach.” As a result, Sedgwick Detert Moran & Arnold won first place in the Promotional & Collateral Materials Event - Other category.

Of all the positive results, the greatest are the clients’ reactions and the goodwill engendered by asking them to participate in the program. “They are so excited to participate – and now our male partners are recommending clients for participation,” according to firm spokesmen.

The budget for the display ads was well under $100,000, which was met successfully.