Third Place: Morrison & Foerster LLP
Brochure Reaches Top Students
A sales tool that looks and reads differently, the MoFo brochure, Do You Have It Too? relays how the firm sits apart from others in its passion for what the attorneys do, how they do it and with whom they work. The brochure carries a double message by focusing on the people at MoFo and their “mojo,” and at the same time asking, This is what MoFo looks for in new colleagues, and do you, reader, have these qualities?
Published Date: 04/01/2008