Second Place: Akin Gump Strauss Hauer & Feld LLP
Quarterly Hybrid Achieves Communications Goals
Akin Gump’s Energy and Global Transactions practice needed to increase written contact with clients, potential clients and business centers of influence. The firm’s business development team devised a quarterly publication – hybrid of a newsletter and deal sheet -- to build consensus and enthusiasm within the practice and at the same time differentiate Akin Gump from key energy competitors.
Published Date: 04/01/2008