Second Place: Choate Hall & Stewart LLP
Reality TV Format Grabs Law Students
Realizing that law students use web sites heavily to gather information, Choate took it a step fur ther by producing reality-TV clips on its site, conveying funny yet meaningful messages about work, work/life balance, mentoring, training and diversity. The well-credentialed incoming class of freshmen lawyers helped substantiate the value of the creative message and new campaign.
Published Date: 04/01/2008