Second Place: Shearman & Sterling LLP
Popular Book Sets Offers Fresh Data Annually
Shearman & Sterling’s 2007 Trends in Corporate Governance of the Largest U.S. Public Companies document has become one of the firm’s signature marketing pieces circulating to a worldwide audience that looks forward to the updated information each year. The two-book set, reviewing (1) general governance practices and (2) director and executive compensation, are handsomely packaged together in a wrap-around sleeve. According to the firm, the product is a “one-of-a-kind report” and serves as both information and marketing tools: it drives readers to the firm’s website and alerts them to the firm’s annual Corporate Governance Symposium.
Published Date: 04/01/2008