Third Place: Plunkett Cooney
Rebranding Broadens Image, Emphasizes Client
Once considered an insurance defense firm, Plunkett Cooney rebranded to communicate its broader expertise. Its brand pillars – right result, personal, distinctive exper tise and fearless determination – are communicated through many images including the logo, which features a lead figure in red backed by two other figures in black. Commented a manufacturing CEO about the new mark, “Look, you put your client first.”
Published Date: 04/01/2008