Los Angeles, Calif. - The Legal Marketing Association announced winners of the organization's 2008 Your Honor Awards at its annual conference on March 13, 2008.  Event co-chairs Andrea Vernetti and Angeline Mistretta presented the Best of Show award to International Lawyer Network/Ross Fishman Marketing for its multi-media campaign designed to convince the 85 percent less-active lawyers in the network to become active. 

"We needed to grab them quickly with a powerful, unexpected image and tell our entire story within five seconds – and get them to talk about it with their peers," according to ILN spokespeople.

Encouraging 5,000 lawyers in 70 countries to pay attention to anything like an ad campaign defines the words "ultimate challenge," according to Your Honor Awards judges. Yet that is just what this multi-media campaign set out to do. It has met with "Super Bowl" success so far, and the judges honored this program with Best of Show for its boldly creative and deft approach.

Twenty-two winning projects were selected from hundreds of Your Honor Awards entries. In total, 327 members of the Legal Marketing Association submitted work, a 50 percent increase from 2007. This enthusiastic response challenged the judges who determined, in addition to Best of Show, first, second, third and honorable mention, winners in 22 categories.

Co-chairs Vernetti and Mistretta concluded, "We salute these talented volunteers for their hard work, integrity and good judgment."

Click here for the full results.

Click here to download the 2008 Showcase Book (large PDF file).