LMA celebrated its 30th anniversary with record attendance at the 2015 Annual Conference in San Diego. More than 1,300 legal marketing and business development professionals convened at the Hilton Bayfront San Diego for three days of education and unparalleled networking opportunities with their industry peers from across the country and around the globe.

    Attendees walked away with a host of fresh ideas and ready-to-use tools and techniques to elevate their marketing and business development programs.

    Without the support from our LMA chapters, sponsors, inspiring speakers, members and prospective members alike, the 2015 LMA Annual Conference would not have been the success that it was. We can’t thank you enough!  Check back soon to view the photo gallery so you can enjoy and share the memories from #LMA15.

    A big thanks to our Conference Co-Chairs, M. Ashraf Lakhani, Director of Business Development and Marketing, Porter Hedges LLP, Anne Malloy Tucker, Chief Marketing Officer, Hunton & Williams LLP, LMA 2015 President, Adam Severson, Chief Marketing & Business Development Officer, Baker Donelson, Bearman, Caldwell & Berkowitz, PC and the rest of the conference advisory committee for planning an unforgettable conference!

    Mark your calendar now for next year’s Legal Marketing Association Annual Conference taking place April 11-13, 2016 at the JW Marriott Austin in Austin, TX.


    Cleaning house
    As in-house lawyers face mounting pressure to cut costs and deliver value, the legal counsel for a major multinational shares his experiences.

    Spy vs. Spy: Law Firm CI vs. Legal Department Metrics and Intelligence
    How AmLaw 200 revenue growth compares to Fortune 500 and the three major U.S. pro sports leagues. View the full article on Above the Law to see how Biglaw stacks up.

    What’s it’s Like to Attend the LMA Annual Conference for the First-Time
    A perspective as told by a conference ‘newbie.’

    Conference Highlights from The LexBlog Network
    Some of the conference takeaways included overcoming challenges of content marketing, how to prepare partners for client conversations, best practices to create natively digital brand experiences and more.

    Great Recap of the 2015 LMA Annual Conference from Attorney at Work
    Top takeaways from the conference.

    Dan Pink’s Keynote Speech: What comes to mind when you think of “sales” & “selling”?
    A few thoughts from the audience: cars, sleazy, pushy. Pink took a look into how the world of sales has changed from a marketplace of “buyer beware” to “seller beware.”

    Lawyers in the Problem-Spotting Business
    Themes related to the role sales plays in the lawyer-client relationship.

    Showing & Telling at the 2015 LMA Annual Conference
    A graphic recording artist created storyboards that captured insight shared at various sessions, sponsored by Glencoe Media Group.

    10 Post-Event Tips to Get the Most Out of Conference Attendance
    Tips to capitalize on the new connections you’ve just made.

    What I Learned at LMA15
    The new ABCs to follow to be a successful marketer.

    4 Takeaways from the #LMA15 Panel of GC
    The GC panel shared perspectives of senior in-house counsel on trends in law firm selection processes, outside counsel management, unbundling and sourcing work.

    Winning & Retaining Business: LMA goes inside the mind of a GC
    How legal services purchasing decisions are made and external resources are managed. 

    ABCs of Persuasion According to Dan Pink (not Alec Baldwin)
    The new ABCs of persuasion are the foundational qualities of being effective in persuading, influencing, convincing, and moving people.

    Insights into the Future of the Media’s Coverage of the law: The Reporter’s Rundown
    Breakthroughs in PR, Content and Communications.

    *If you have a post-conference recap you would like included in this listing please let us know by emailing


     “Though the 2015 LMA Annual Conference was my first LMA conference experience, I'm thoroughly impressed with the high caliber of speakers, attendees and fellow exhibitors. This conference is on my "must attend" list for the near future.”
    - Nick Lagos, Vice President, Leopard Solutions

     “I come for the educational sessions and conversations with my peers regarding their skills and tools for navigating the industry challenges.”
    - Katherine Kowalski, Senior Business Development Specialist, Winston & Strawn LLP

     “Always some good "take-aways" from the various sessions; pre-conference PR track; reconnecting with LMA colleagues.”
    - Gary A. Bloom,  Docket Supervisor & Public Relations Coordinator Walter & Haverfield LLP

     “Thank you again for a great conference! Fabulous job by the co-chairs and the Monday CMO Summit co-chairs. It was terrific!
    - Vonda Hampton, Director of Marketing, Miller & Chevalier

     “My best friends are at this conference, and it might be the only time we see each other face-to-face during the year.”
    - Nancy Myrland, President, Myrland Marketing & Social Media

     “I always have valuable conversations "offline" with fellow legal marketers that make this conference worthwhile.”
    - Laura Toledo, Communications & Marketing Manager, Nilan Johnson Lewis

     “It’s an important opportunity to reconnect with people. I also find the sessions to be good times to reconsider how I am approaching my programs.”
    - Katherine Miletich, Marketing Director, Vedder Price

     “It’s a time to connect with my fellow legal marketing colleagues. I also look forward to the quality programming which always helps energize me and provides a lot of creative ideas.”
    - Bree Harms, Marketing & Recruiting Coordinator, Carmody MacDonald P.C.

     “I always learn so much and try to bring back valuable information to the firm - whether in things I can implement immediately, mini-seminars I can put on with the information that I gained, or things we can plan for in the future - valuable information that I couldn't get anywhere else!”
    - 2015 LMA Annual Conference Attendee


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    Exclusive Workshop Sponsor Cocktail Reception Sponsor Welcoming Reception Sponsor
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    Exclusive Lanyard Sponsor Exclusive Conference Bag Sponsor Custom Sponsor
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    Exclusive Pocket Agenda Sponsor Exclusive Key Card Sponsor Exclusive WiFi Sponsor
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    Exclusive Coaster Sponsor Official Conference Pins Contributor
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    Official Hotel Welcoming Sponsor Conference Photographer Story Board Sponsor
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    *Confirmed 2016 LMA Annual Conference Sponsors as of September 16, 2015.



    Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.

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