The Authority for Legal Marketing®

The Legal Marketing Association is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing within the legal profession.

One of the principal goals of LMA is to provide to its members vital and timely information on a wide variety of legal marketing issues so that they may grow professionally as well as personally. LMA members immediately gain access to a wealth of resources including national and regional educational programs, Strategies — The Journal of Legal Marketing, a monthly e-newsletter, LMA Web site and online job bank, industry specific market research, timely and provocative white papers and much more.

More than networking, LMA provides real tools and a knowledge bank that empower members to build successful practices in today's competitive legal marketplace.

"The Legal Marketing Association was founded with the idea that the individuals working to market legal services needed a forum to share and exchange ideas with each other. That basic principle holds true today. LMA is a vital resource — a lifeline — for anyone working in the marketing of professional services. You simply can't be in this profession without being a member of the Legal Marketing Association."

— Marceline O'Connor Johnson
Manager, Marketing & Communications
Schiff Hardin LLP
Founding LMA Member and Past President