CHICAGO & SYDNEY (June 24, 2005) – The Legal Marketing Association (LMA) and the Australasian Professional Services Marketing Association (APSMA) recently announced that they have joined together to create an affiliate relationship for the benefit of their members.

LMA is the voice of marketing professionals and attorneys at law firms looking to develop their practices. APSMA is the only organization dedicated to assisting Marketers and Business Developers working in the professional service sector in Australia. Under the terms of the affiliation, each group’s members are eligible to join the other organization at a special affiliate rate.

"APSMA is delighted to explore new opportunities with LMA and share best practice information," said John O’Shea, President of APSMA and National Marketing Partner, KPMG. "An affiliation between our two organizations makes sense on a number of levels – in knowledge sharing and in recognizing the global nature of professional services marketing issues."

Affiliate members will enjoy the exchange of each organization’s publications, access to Web sites, and participation in seminar program and conferences at member rates.

"LMA and APSMA share a strong belief in the work of a ‘members first’ organizational model,” explained Nathalie Daum, Chair of the Strategic Alliances Committee at LMA. “Together our members will now have access to a broader network so that they can be more effective, successful and fulfilled in their legal marketing careers.”

About APSMA

APSMA is the Australasian Professional Services Marketing Association, a membership association for marketers in the professional services sector. APSMA has more than 270 member firms, and a network of more than 1,000 individuals in Australia, New Zealand and Hong Kong. APSMA members are marketers in legal, accounting, assurance, tax, business consulting, recruitment, engineering consulting and architectural firms. For more information, visit www.apsma.com.au.

For further information on APSMA please contact

Sarah Hope
APSMA Operations Manager
Phone: 02 9411 2599
Mobile: 0411 034 829
Fax: 02 9411 2544
E-mail: sarah.hope@apsma.com.au

About LMA
The Legal Marketing Association (LMA), founded in 1985, has more than 2,700 members and is the world’s largest marketing network dedicated to serving the needs of professionals in the legal industry. Since its inception, LMA has provided legal professionals with access to educational programs, marketing research, professional standards of conduct and industry white papers, in addition to the opportunity to share ideas and best practices with members globally. For more information contact LMA at 847-657-6717 or via e-mail at lma-hq@tcag.com.