November 30, 2010
The Changing Face of Legal Marketing
Four Seasons Hotel
21 Avenue Road, Toronto
This one-day, jam-packed educational conference has something for everyone, from beginners to veterans, from marketing professionals to lawyers.
Keynote Speakers
Six Pixels of Separation
Mitch Joel
He’s been named one of the top online marketers in the world. Marketing Magazine dubbed him the "Rock Star of Digital Marketing". Mitch Joel unravels the fascinating world of new media, consumer-generated content and social media. Mitch is the president of Twist Image, an award-winning digital marketing agency. Learn what digital marketing means to your online presence, no matter what the size of your law firm.
Bringing in business with social media
Adrian Dayton
Can social media really bring in business for law firms? In this two part session, Adrian Dayton, author of Social Media for Lawyers, shares case studies and statistics from large US law firms.
Session 1: Takeaways will include:
- How to tailor online bio's that will dramatically increase their effectiveness
- How to identify, qualify and engage new prospects and grow connections via social media
- Tactics to create a steady stream of new prospect through your social media efforts.
Session 2: Deep dive and social media ramp-up
- Assembling your social media tool-kit (Twitter - including related tools such as Tweetdeck, link shortners, etc.,
blogging, LinkedIn, Facebook, and suggestions on managing workflow)
- Creating content for distribution using social media (how to write effectively for blogs, Twitter, LinkedIn,
podcasts, etc.)
- Content distribution and how to make sure your writing gets in the hands of decisions makers and influencers
- ROI stratetgie to validate your social media efforts
- All participants will receive a social media tool-kit package detailing the take-aways from this session
For further information, go to http://www.lmatorontoconference.com/
To register, click here .