Atlanta City Group August Lunch Event
Please join us for
Best Practices in Event Sponsorship
Presented by
Bob Silvy, VP - Corporate Marketing Director, American City Business Journals
Many professional service firms sponsor events, yet few maximize their business development potential. It’s more than bringing a table of associates to an event, handing out tchotchkes and putting your logo on banners.
No other marketing tool is as powerful at initiating and reinforcing long-term, one-on-one business relationships. However, to achieve that, you must embrace a systematic approach to sponsorship planning and execution. It’s a series of steps you must do before, during and after the event.
Bob Silvy, VP - Corporate Marketing Director for American City Business Journals, the parent company of Atlanta Business Chronicle, will provide a national perspective on this important subject.
His presentation will answer these key questions:
• Who are my best prospects to target at an event?
• How do I stand apart from other sponsors?
• What should I do if my sales team doesn’t like to network?
• How do I continue the relationship after the event?
• How do I best track results to determine ROI?
This educational seminar, using a case study approach, will deliver plenty of proven take-aways.
EVENT DETAILS
WHEN: Thursday, August 26, 2010
WHERE:
Baker Donelson
Monarch Plaza Suite 1600 (16th Floor)
3414 Peachtree Road NE
Atlanta, GA 30326
TIME: Registration and Networking from 11:30 a.m. - noon
Program from noon - 1:15 p.m.
COST: $20.00 – LMA Members
$40.00 – Guests & Non-Members
For cancellations made less than 24 hours before the meeting, full payment is kindly requested.
TO REGISTER for this event: Email your RSVP to penny.egel@troutmansanders.com by Friday, August 20. Then, bring your check made payable to "LMA Southeast" to the program.
Very special thanks to our host, Pat Leake at Baker Donelson and our program sponsor, One More Sponsor.
