The Marketing Book Club - Seattle is up and running.  Join us for our next meeting:

WHEN:  Friday, September 17, 2010, at noon

WHERE:  Wild Ginger, 1401 3rd Avenue (at Union Street)

BOOK:  Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace (McKenzie)

We all thought July's book, The Trusted Advisor, was excellent.  The approaches recommended in the book apply not just to attorneys and other professionals who provide services directly to clients, but also to the marketers who advise and support those professionals.  Both groups can apply Maister’s tips to become trusted advisors. 

The Marketing Book Club meets at noon on the third Friday of every other month at a different downtown restaurant.  Non-members are welcome to attend. 

While reading the books is highly encouraged (this is a book club after all), you may attend the meetings even if you have not read the books, because life happens, right? 

If you'd like to read ahead, the November book is You, Inc.: The Art of Selling Yourself (Beckwith) -- a career brush-up by a respected author in the professional services realm (and a Pacific Northwest native).

For more information or to be added to the Marketing Book Club distribution list, please contact: 

Jill Stewart Blitz
Blitz Marketing and Public Relations

jill@blitzmarketingpr.com

At the kick-off meeting of the Seattle Marketing Book Club, the group selected the following books to read this year:

JULY -- The Trusted Advisor (Maister, Green and Galford) – a classic in the professional services world

SEPTEMBER -- Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace (McKenzie) – a book about creativity in the corporate setting

NOVEMBER -- You, Inc.: The Art of Selling Yourself (Beckwith) – a career brush-up by a respected author in the professional services realm (and a Pacific Northwest native).

The Book Club will meet at noon on the third Friday of every other month at a different downtown restaurant.

While reading the books is highly encouraged (this is a book club after all), you may attend the meetings even if you have not read the books, because life happens, right?  We hope to see you there.

For more information or to be added to the Book Club circulation list, please contact: 

Jill Stewart Blitz
Blitz Marketing and Public Relations

jill@blitzmarketingpr.com

In this timely and informative seminar, Per Casey and Heidi Sogn will provide an in-depth look at basic and intermediate SEO techniques, and will dispel some of the misconceptions surrounding this area of online marketing. They will also provide some tools, techniques and guidelines which you can take back and apply to your firm’s website and start improving your rankings in the search results your clients are using.