The “Seller’s Market” section of Massachusetts Lawyers Weekly offers practitioners information about marketing their skills and services as attorneys. Written by LMA New England Board members and other senior-level legal marketers and published in the “Seller’s Market,” the articles linked below have been made accessible to the public in order to share this information. New links will be added as additional articles become available.

Authenticity key to building business
January 11, 2012
Bettina Rutherford

New Year’s business development resolutions
December 14, 2011
Aria K. Antonopoulos

10 keys to great client service
November 10, 2011
By: Matthew J. Prinn and Katie Reagan

Hourly rate may be going the way of ‘MSRP’
October 13, 2011
By: Shelley S. Swanson

To reduce stress, stop selling and start helping
September 22, 2011
By: Stewart Hirsch

Two reasons to (re-)consider Twitter
August 10, 2011
By: Lisa A. Woodford

Make your firm’s website stand out with quality content
July 1, 2011
By: Deborah C. Scaringi

Can’t find the right networking group? Start your own
June 3, 2011
By: Kirsten Lovett

Adding value to the client relationship
April 20, 2011
By: Lauren L. Macaulay

When should your clients take a back seat?
March 16, 2011
By: Stewart Hirsch

Mining gems from the LMA/NE annual conference
January 13, 2011
By: Jay T. Wager

Maximize the value of your events
November 1, 2010
By: Carolyn Lavin

Six keys to writing an effective article
October 4, 2010
By: Beth M. Cuzzone

All good business development budgets are not alike
September 6, 2010
By: Jay T. Wager

Maximize your firm’s event strategy
August 9, 2010
By: Katie Rutter

Staying connected on summer vacation
July 19, 2010
By: Dianne Bluestein

The Power of Your Individual Brand
June 14, 2010
By: Lisa Meyer

Develop relationships, develop business
May 10, 2010
By: Adam Eckart

Budget ‘must-haves’ for business development
April 5, 2010
By: Deborah Scaringi

Identifying marketing, sales challenges half the battle
March 8, 2010
By: Jeff Scalzi

Mirror, mirror: Is my firm fairest of them all?
January 25, 2010
By: Matthew Prinn

Resolve to remember the basics come 2010
December 14, 2009
By: Katie Reagan

It’s all in the planning … most of the time
November 30, 2009
By: Daniel Hampson

Writing a great bylined article
October 26, 2009
By: Meghan Gross

Another inconvenient truth
August 24, 2009
By: Rachel Hayes