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6/7/2010
Consider running for a position on the 2011 LMA Midwest Board of Directors.
5/21/2010
The spring issue of In the Loop is here. The new edition includes our regular features, information and photos from the LMA Annual Conference in Denver as well as a recap of our April program.
3/12/2010
The Legal Marketing Association (LMA) Midwest Chapter is pleased to announce the winners of the 2010 Your Honor Awards.
3/3/2010
The winter issue of In the Loop is here. The new edition includes our regular features, information and photos from the LMA Midwest Your Honor Awards as well as a recap of our November and December programs.
1/14/2010
In an article about how the economy has affected legal marketers, the Chicago Daily Law Bulletin features LMA Midwest, and consults several of its leaders.
1/8/2010
Submit an essay that explains how you will use your experience at the LMA Annual Conference
to benefit LMA Midwest.
12/18/2009
The fall issue of In the Loop is here. The new edition includes our regular features as well as a recap of our October programs and a summary of the LMA Midwest conference.
11/11/2009
This year LMA Midwest invites members and guests to donate $10 gift cards.
10/23/2009
The Chicago Chapter of the Legal Marketing Association (LMA Midwest) is interested in delivering a variety of programs to its membership throughout 2010. LMA Midwest is now accepting proposals for presentations for the 2010 program year.
10/8/2009
LMA Midwest set out to create a forum to introduce and facilitate dialogue among professionals working in similar roles and is proud to launch two new Shared Interest Groups (SIGs).
8/27/2009
One of the challenges facing legal marketers today is finding effective ways to communicate a firm's expertise and value to audiences who often have limited time, money and patience. The LMA Midwest June program Tell Me More: Using Stories to Engage Prospects and Clients offered attendees valuable tools to use when communicating with existing and prospective clients.
8/12/2009
The summer issue of In the Loop is here. The new edition includes our regular features as well as a recap of our May, June and July luncheons.
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8/18/2010
Indianapolis Program Series — A Competitive Advantage with Analytics
Wednesday, Aug. 18, 2010
11:30 a.m. - 1:00 p.m.
Location: Chicago
8/19/2010
Chicago Program Series — A Competitive Advantage with Analytics
Thursday, Aug. 19, 2010
11:30 a.m. - 1:30 p.m.
Location: Chicago
As the market for legal services continues to operate at a level of complexity not seen in many years, sophisticated law firms are turning towards technological enhancements in information analysis to drive competitive advantage in their markets. For firms with practice or industry groups, understanding which competitive threats are real and their prospective impact on the firm is a growing area of specialty.
8/31/2010
Brown Bag Lunch Series — LMA Book Club
Tuesday, Aug. 31, 2010
Noon - 1:00 p.m.
Location: Chicago
Join us for another members-only Brown Bag Lunch.
9/29/2010
Chicago Program Series — Consultative Selling for Attorneys
Wednesday, Sept. 29, 2010
11:30 a.m. - 1:30:00 p.m.
Location: Chicago
Top producers at most law firms bring in 10-15 times more business than the rest of the attorneys at the firm. There are specific behavioral differences between the types of meetings the top producers have with prospects — including networking, first meetings, seminars, shoot-outs and even social settings — versus the meetings held by the less productive group. Most attorneys are unaware that they should be using a planned process and resort to a canned pitch; and this is why they are so ineffective.
10/19/2010
Chicago Program Series — How Research Can Help Your Marketing Dollars Go Farther
Tuesday, Oct. 19, 2010
11:30 a.m. - 1:30 p.m.
Location: Chicago
In this recovering economy, it will prove valuable to understand the benefits of market research and how research can help stretch your marketing dollar through focused, targeted marketing strategies. The program will educate in-house marketing professionals as to the powerful impact market research can have on the effectiveness of their programs.
11/16/2010
Chicago Program Series — Unpacking the Marketing Planning Process: A Process Leading to Competitive Advantage
Tuesday, Nov. 16, 2010
11:30 a.m. - 1:30 p.m.
Location: Chicago
In law firm marketing departments, just the thought of developing a marketing plan can cause many people to cringe or want to hide under their desks. But that doesn't have to be the case.
12/13/2010
Chicago Program Series — CMO Open Mic
Monday, Dec. 13, 2010
11:30 a.m. - 1:30 p.m.
Location: Chicago
A panel of some of Chicago's best and brightest law firm CMOs and Marketing Directors will field questions from a moderator and the audience in this interactive program designed to shed light on common issues — and solutions — faced by legal marketers across the board.
1/20/2011
Chicago Program Series — Sales Mastery for Law Firms: A Comprehensive Approach for Growing and Protecting Key Client Relationships
Thursday, Jan. 20, 2011
11:30 a.m. - 1:30 p.m.
Location: Chicago
A once-forbidden word is now front and center in the minds of proactive law firm leaders — Sales! Especially in this economy, forward-thinking firms must find better approaches for attracting, keeping, and growing their most important clients.
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 The 2010 Board of Directors is enthusiastic about the year ahead. We plan to continue to build upon last year’s successful strides towards increasing member recruitment and retention, marketing to the Midwest legal community and maintaining the financial stability of the chapter. Read more...
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Read more about LMA Midwest Chapter sponsors.
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CHAPTER SPOTLIGHT
Welcome! The Legal Marketing Association’s first chapter, LMA Midwest provides valuable career development assistance and promotes the professional achievements of law firm marketing professionals throughout the Midwest. The chapter includes more than 300 LMA members in Illinois, Wisconsin, Indiana, Michigan and Iowa.
LMA Midwest embraces a diverse and talented group of professionals involved in marketing, business development, public relations, communications, sales and related fields — all dedicated to the enhancement of the legal marketing profession and the legal industry we serve. We continually strive to present our members with first-class, superior quality educational programming, conferences, networking and social events, instructive resources, such as white papers and articles, and pro bono opportunities that allow us to enrich our communities.
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