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The dizzying pace of change in today?s legal marketplace leaves us with three options: stay the same and risk falling behind; try to keep up with successful innovators; or take calculated risks by becoming a frontrunner.

While it?s preaching to the choir to tell you that law firms need to innovate, the real challenge is getting lawyers to see things the way you do. In this session, David Freeman will present several lawyer-tested brainstorming techniques that have succeeded in helping lawyers find new ways to approach their practices.

Attendees will:

• Learn various techniques for generating new ideas;
• Discuss ways to gain agreement on which ideas should be pursued;
• Discuss methods for gaining commitment from lawyers to act on the new ideas.

Join us on February 18, 2010, as David Freeman will impart the tools and techniques legal marketers can implement to boost creativity and put innovative ideas to use.

About David Freeman
David is a former lawyer who shows firms how to build cultures of business development through:

• Leadership training and coaching;
• Cross-selling training;
• Business development training and coaching;
• Client service training and planning; and
• Retreat design, facilitation, and speaking.

David is the current co-chair of the LMA Annual Conference, and over a twenty-five year career, he has helped thousands of lawyers become better rainmakers and leaders in well over one hundred firms around the world.

He was a member of the Board of Editors for Marketing the Law Firm, he was a member of the LMA Education Committee, and he has authored numerous articles for the American Bar Association, the Association of Legal Administrators, Incisive Media, and other industry publications on revenue-related aspects of management, leadership, service, strategy, and business development. He also currently contributes an ongoing leadership column for the Association of Legal Administrators publication ALA Currents, he has written a book called Weekly Reminders for Revenue-Focused Leaders, he had an ongoing leadership column for American Lawyer Media's newsletter, Marketing the Law Firm, and he produces revenue-focused? Tips of the Month?.