1. How did you start working in/with the legal marketing industry?  I got started in legal public relations almost three decades ago – well before PR was an accepted part of the law firm marketing and business development mix.  My first job in PR was for an agency that represented law firms, and I quickly realized that this was what I was meant to do in life!

 

2. How do you describe your job to people outside of the legal industry?  I assist professionals in gaining visibility and credibility to support their business development efforts – essentially helping them grow their businesses.  

 

3.  What’s the best part of your work and why?  The best part of my work is definitely interacting  with my clients and colleagues – a number of whom go back many, many years.

 

4.  How do you deal with “impossible” situations?  Communicate!  Effective communication goes a long way toward resolving seemingly impossible situations.  

 

5.  If you were to build the “perfect” legal marketer, what skill(s) would they most need? Excellent verbal and written communication skills and a high level of organization are the keys to success.  In the PR realm, being a news junkie is a must too.

 

6.  If you could have any job other than what you currently do, what would that be?  I love what I do, so I can’t imagine doing anything else.  If I had to choose another job, I would love to be a foster mom to animals in need.  

 

7.  What are your passions outside of work?  My non-PR passions include spending time with my husband and cats.  I also love to take fabulous vacations – next stop:  Antarctica!

 

8.  What’s your favorite guilty pleasure?  Desserts – particularly anything chocolate.  I can’t resist chocolate éclairs with custard! 

 

9.  Why did you join LMA and is it the same reason you are still a member?  I initially joined LMA to meet colleagues and develop friendships.  Many of my friendships have expanded into business relationships that I treasure deeply.   Of course, I’m still making fabulous LMA friends!

 

 

10.  What’s your best LMA memory?  I have so many great memories it is hard to choose.  One of the top 10 has got to be the LMA national conference in New York, where I hung out with several LMA friends until all hours of the night/morning and laughed non-stop.  Isn’t that what life is about? 

 

 

CONTACT INFORMATION:

 

Name:  Ellen Blattel

 

Title:  CEO

 

Company:  Blattel Communications 

 

Address:  Headquarters:  755 Sansome Street, Suite 300, San Francisco, CA 94111   

 

Phone:  323.944.0816 / 415.397.4811   

 

Fax:  415.956.5125       

 

E-mail:  ellen@blattel.com    

 

Website:  www.blattel.com