Media Roundup

With social media demanding an ever-larger share of our attention, and traditional media coverage (often in the form ofsuch as lists and rankings) continuing to top lawyers’ wish lists, what’s a modern marketer to do?  In April, we’ll This program explores the changing nature of law firm PR, including:
 
·          What’s makes news today and how to get it out there
·          Selecting and maximizing the many, many PR tools available
·          Taming the lists and rankings beast
·          Best practices from the media trenches

 
Blattel Communications President Traci Stuart will be our presenter, bringing to you the share insights gained via 20 years in media relations, – 15 of which are focused on the legal space.  As the head of a national PR agency based in San Francisco, Traci provides strategic direction and a variety of marketing communication services to a diverse group of business-to-business and professional services clients.  Her work has resulted in extensive coverage in broadcast, online, and print media – and, as a greater Sacramento-area native, she knows the regional market well.  Traci has served on the LMA International Board of Directors of the Legal Marketing Association, as well as serving on the LMA – Bay Area Chapter board.  She’s also a career-long member of the Public Relations Society of America.

Wednesday, April 14, 2010
11:45 a.m.noon – Registration and lunch
Noon to -1:00 p.m. – Program

Greenberg Traurig, LLP
1201 K Street, 11th Floor
Sacramento, CA 95814

Cost: $10 LMA members, $25 non-members