Announced at the 24th Annual Conference in Denver, CO.

Best in Show

Best in Show was awarded to "Lawyers & the Louvre" Campaign, submitted by Fredrikson & Byron P.A. Read a press release highlighting the best in show award.

Advertising — Single Ad

First: The Pink Ad, Bennett Jones LLP

Second: Sherin and Lodgin's "Going Green? Take 15.", Sherin and Lodgen LLP

Third: P.F. Chang Ad, Lewis and Roca LLP

Advertising Campaign

First: Signal Flag Branding Campaign, McInnes Cooper

Second: "We make sure you're ready, before you even realize you need to be.", Miles & Stockbridge P.C.

Third: Littler "Objects" Ad Campaign, Littler Mendelson

Honorable Mention: Prince Lobel Advertising Campaign, Prince Lobel Glovsky & Tye

Announcements

First: Bingham-Mckee Nelson Announcement, Bingham McCutchen LLP

Second: First national Canadian law firm to become carbon neutral, Stikeman Elliott LLP

Third: New CEO Announcement, Steptoe & Johnson PLLC

Honorable Mention: 2009 Holiday Card, Wolf Greenfield

Annual Report

First: "A Year Marked by Change", Blank Rome LLP

Second: Skyline, Paul, Weiss, Rifkind, Wharton & Garrison LLP

Third: Wyatt 2008 in Review, Wyatt, Tarrant & Combs, LLP

Brochure

First: Insecurities: Practice Brochure, Bingham McCutchen LLP

Second: Firm-wide Brochure and Folder, Hemenway & Barnes LLP

Third: 2009 Firm Brochure, Kaufman & Canoles

Chapter

First: Changing the Rules, LMA Vancouver Chapter

Second: A Chapter Takes On the Great Recession and Wins: The Careers In Transition Program (CIT), LMA Metro New York Chapter

Community Relations

First: Kindness Public Service Advertising Campaign, Middleton Reutlinger

Electronic Media

First: New Faces of Energy: Insights from the Energy Revolution, Pillsbury Winthrop Shaw Pittman LLP

Second: Akin Gump 2009 Holiday Greetings, Akin Gump Strauss Hauer & Feld LLP

Third: Interactive Holiday E-Card - www.2010wishes.com, Parker Poe Adams & Bernstein LLP

Events

First: Miller & Chevalier Inauguration 2009, Miller & Chevalier

Second: Cracking the Code: Paul Hastings Forum Provides Solution to Clients’ Credit Crisis , Paul, Hastings, Janofsky & Walker LLP

Third: BIO Conference Booth Campaign, Choate Hall & Stewart LLP

Identity

First: Branding a Firm for Growth, Baker & McKenzie LLP

Second: Administrative Logos and Templates, Bingham McCutchen LLP

Third: "Oklahoma's Go-to Law Firm" Postcard, Portfolio McAfee & Taft

Honorable Mention: Firm Logo and Stationary, Hemenway & Barnes LLP

Marketing on a Shoestring

First: Regulatory Innovation Award, Morrison & Foerster, LLP

Second: Replevin Tow Truck Reminder Direct Mail,Weltman, Weinberg & Reis Co., LPA

Third: "This Year, We're Bringing it to You", Fisher & Phillips LLP

Media Relations

First: Global Financial Markets Initiative Teleconference Series, Mayer Brown LLP

Second: Raising the Profile of BLP, Tax Berwin Leighton Paisner LLP

Third: Manatt's National Public Relations Campaign, Manatt, Phelps & Phillips, LLP

Newsletters

First: Registration Reform, Stikeman Elliott LLP

Second: ALL iN: Husch Blackwell Sanders Multicultural Publication, Husch Blackwell Sanders LLP

Third: MoFo Tech, Morrison & Foerster, LLP

Online Interactive Marketing Tools

First: MMM Social Media, Morris, Manning & Martin, LLP and Thornton Communications

Second: Foley Hoag LLP Blogs, Foley Hoag LLP

Third: How to Win "Fans" and Influence Pageviews, Curtis, Mallet-Prevost, Colt & Mosle LLP

Practice Development

First: Sutherland Business Development Curriculum, Sutherland Asbill & Brennan LLP

Second: Client Loyalty Program, Nixon Peabody LLP

Third: Burr University Results through Knowledge & Training, Burr & Forman LLP

Honorable Mention: The Marketing Minute, Smith Moore Leatherwood LLP

Recruiting

First: Recruiting: Microsite, Cadwalader, Wickersham & Taft LLP

Second: The Exceptional People Campaign, Borden Ladner Gervais LLP

Third: Recruiting Campaign, Morrison & Foerster, LLP

Web site: Alumni Site, Client Extranet or Other Niche Web Site

First: Intranet: Bingham Information Gateway, Bingham McCutchen LLP

Second: The Reexamination Center Microsite, Sterne, Kessler, Goldstein & Fox

Third: Preti Flaherty Legislative Extranet, Preti Flaherty Beliveau & Pachios LLP

Web Site: Firm, Practice or Industry Site

First: Web site — www.gesmer.com, Gesmer Updegrove

Second: New Emerging Enterprize at Foley Hoag Website, Foley Hoag LLP

Third: Goulston & Storrs Website, Goulston & Storrs