2011
Susan Saltonstall Duncan
Chief Strategy and Development Officer
Squire Sanders
4900 Key Tower
127 Public Square
Cleveland, OH 44114
216-479-8500
susan.duncan@ssd.com
Susan Saltonstall Duncan is a founding member of the Legal Marketing Association, the Chief Strategy and Development Officer for Squire Sanders, and the founder of RainMaking Oasis, Inc. Since beginning her consulting practice in 1987, Susan has worked with more than 120 law firms and thousands of lawyers in a range of management, planning and business development consulting engagements. She was one of the United States' first in-house marketing directors in 1984 when she created the position for Pepper, Hamilton & Scheetz. Susan was recently elected as a Fellow of the College of Law Practice Management. As a consultant, she has provided services in strategic planning, practice and industry group planning, client service interviews, programs and team strategies, business development training for associates and partners, customer service training for staff and individual business development coaching for hundreds of partners. She is known for her forward-thinking approaches to the profession and helping her clients be more market driven.
Charles A. (Biff) Maddock
Consultant/Shareholder
Altman Weil, Inc.
Charles "Biff" Maddock is a Consultant/Shareholder with Altman Weil, Inc., a legal management consultancy headquartered in Newtown Square, PA. He has worked with more than 300 firms all over the world in the areas of strategy, marketing, branding, client relations and training. He is a prolific author and blogger, and serves as a role model and pioneer in the legal marketing industry. Charles is also an active member of the Legal Marketing Association, who has volunteered on the International Board of Directors, International committees, local Chapter committees, and as a presenter for the Your Honor Awards.
Elonide Semmes
Founder and President
Right Hat LLC
esemmes@RightHat.com
(617) 464-2500 ext.201
www.righthat.com
Elonide Semmes is the founder of Right Hat, LLC. She works with law firms, commercial real estate developers, and other professional service firms on a full range of marketing services from strategy to creative implementation, including websites, brochures, e-publishing, and advertising. Her clients have included Foley Hoag, ALM (formerly American Lawyer Media), FortéCEO Group, Colliers International, ACIS, Shearman & Sterling, Winston & Strawn, O’Melveny & Myers, Miller & Chevalier, and K&L Gates. Elonide serves on the Board of Advisors of Acritas, the leading provider of syndicated research to the legal industry. She was a founding member of the Legal Marketing Association Mid-Atlantic chapter (formerly NALFMA) and has served on the Board of Directors of both the Mid-Atlantic and New England chapters. She is very active in pro bono efforts with a particular focus on providing civil legal aid to the victims of Katrina through The Pro Bono Project.
2010
Silvia Coulter
Managing Director
Hildebrandt Baker Robbins
scoulter@hbrconsulting.com
978-526-8316
hbrconsulting.com
Silvia Coulter is a Managing Director with Hildebrandt Baker Robbins, and Chairs the firm’s Client Development and Growth Practice within the Law Firm Strategy and Structure Group. Silvia has substantial experience in collaborating with firms on their key client retention and growth strategies, client service strategies and process improvement initiatives. Silvia, a Six Sigma Green Belt, and a certified facilitator, is a frequent speaker at legal industry conferences, and law firm retreats. She has served as chief marketing and business development officer at two Global 50 firms. Silvia currently serves as adjunct professor at the George Washington University Master’s of Law Firm Management program. Silvia was inducted into the Legal Marketing Association’s Hall of Fame, the highest level of recognition for one’s marketing and business development contributions to the industry. She is a Fellow with the College of Law Practice Management. Ms. Coulter’s latest book, “The Woman Lawyer’s Rainmaking Game,” may be purchased on line at www.thomsonreuters.com. She is currently working on her next book, “Lean Law: Creating Valued Client Relationships,” due out in the late Fall of 2011.
James A. Durham
Chief Marketing and Business Development Officer
McGuireWoods LLP
jdurham@mcguirewoods.com
804.775.1337
www.mcguirewoods.com
www.greatlawyeringbook.com
Jim Durham is currently the Chief Marketing and Business Development Officer for McGuireWoods. He previously was the President of The Law Firm Development Group, where he worked with hundreds of law firms and clients to develop client service and management strategies aimed at changing the way lawyers and clients work together. Jim practiced business law for over fifteen years, and worked with two of New England’s largest law firms as a CMO. Jim has spoken at dozens of LMA programs and has served on a variety of LMA committees. He also served as the Sr. VP of Sponsorship for MLB Advanced Media, which operates 31 web sites for Major League Baseball. Jim authored The Essential Little Book of Great Lawyering, and is co-editor of The Lawyer's Guide to Marketing Your Practice (ABA, Second Edition). Jim received his bachelor’s degree from Harvard College and his law degree from Emory University School of Law.
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Kevin McMurdo
Chief Marketing Officer
Perkins Coie
kmcmurdo@perkinscoie.com
206.359.8520
www.perkinscoie.com
For the first nine years of his career, Kevin McMurdo was a community college teacher (speech and theater) and administrator. During that time, he completed his law degree attending nights at Northwestern School of Law at Lewis & Clark College, Portland, Oregon. He became a member of the Oregon Bar in 1985 and developed a limited estate planning practice. In 1987, he joined the Portland, Oregon-based law firm of Schwabe Williamson & Wyatt as the firm's first Director of Client Relations. Kevin joined Stoel Rives, another Northwest-based law firm, in a similar capacity in 1991. While at Stoel Rives, he was elected national president of the National Association of Law Firm Marketing Administrators (NALFMA), the predecessor of LMA. In 1996, Kevin joined the international accounting firm of Coopers & Lybrand as the director of marketing for the Pacific Northwest. Following the merger of Coopers & Lybrand with Price Waterhouse (now PricewaterhouseCoopers) in 1997, Kevin became an independent consultant and secured Deloitte as his "anchor client." From 1997-2001, Kevin continued as an independent consultant, working with Deloitte, a number of national law firms, and as an instructor for Bill Flannery and the WJF Institute. In 2002, he joined Perkins Coie. Kevin is married and the father of three adult children. He and his wife, Jenny, live in the Seattle area on Vashon Island. He enjoys running (completed his first/only marathon at age 60) and serves on the Vashon Allied Arts board.
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2009
Watch the 2009 Hall of Fame Awards Induction video!
Ann Lee Gibson
Principal
Ann Lee Gibson Consulting
agibson@annleegibson.com
417.256.3575
www.annleegibson.com
Ann Lee Gibson served in the early and mid-1990s as Nossaman’s and Gibson Dunn & Crutcher’s chief marketing professional. Since 1998 she has consulted with law firms on business development and competitive intelligence initiatives and has helped her clients win nearly $700 million in new business. In addition to being a member of LMA’s Hall of Fame, she is a Fellow in the College of Law Practice Management. Her book, Competitive Intelligence: Improving Law Firm Strategy and Decision Making was published in 2010 by The Ark Group / Managing Partner. Ann is known among legal marketers for her commitment to teaching, her mentorship of young legal marketers, her analytical skills and her inclination to say what she really thinks. She blogs at http://lawfirmci.blogspot.com. Ann lives with her husband, Del Gibson, in the Missouri Ozarks, where they both enjoy writing, gardening and traveling.
Marcie Johnson
Retired
marcelin5@rcn.com
Marcie Johnson was one of 11 legal marketers in the country in 1983 and established the marketing function at law firms Friedman & Koven, Lord Bissell & Brook and Chapman and Cutler, ending her career after 15 years at Schiff Hardin LLP. She was the first Membership Chair for NALFMA, (now known as LMA) then Treasurer and the 6th President. She established the first (Chicago) Chapter of the Association and served as the chapter’s first President. Marcie was the first non-lawyer representative to the American Bar Association Advertising Commission, serving for three years. And she has served on numerous boards and committees and spoken at conferences across North America. Retired, she now keeps busy with volunteer work at the Lurie Cancer Center at Northwestern Memorial Hospital and as an Ambassador at NMH. She also serves on the board of her Homeowners Association, was a member of the Member Value Task Force for LMA and will be a judge for the Midwest Chapter 2011 Your Honor Awards. She travels to LA as often as she can to see her grandchildren and spends as much time as possible at the pool in the brief summer Chicago enjoys. She says that retirement is "interesting."
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2008
Burkey Belser
President
Greenfield Belser
burkeyb@gbltd.com
202.775.0333
www.gbltd.com
Burkey Belser is the president and creative director of Greenfield/Belser, an interactive brand design agency focused on services market¬ing. He has won hundreds of awards in every major field of graphic design: identity, collateral, Web, periodicals—you name it. In 2007, Burkey was a judge for the Communication Arts Design Annual and more recently for the 2009 Creativity Awards and 2010 WebAwards. In 2005, he was awarded the first-ever (and only) Lifetime Achievement Award for the Legal Marketing Association (LMA), and in 2008, he was inducted into LMA’s Hall of Fame and the Art Directors Club of Metropolitan Washington's Hall of Fame. He is a fellow of the College of Law Practice Management. In 1997, Burkey was awarded a Presidential Design Award by President Bill Clinton for his design of Nutrition Facts, the nation’s food labeling system. Greenfield/Belser’s work and studio has been featured in over a dozen books and many magazines. Burkey has been quoted on brand design topics by the Wall Street Journal, the New York Times, the Washington Post, the Los Angeles Times and dozens of industry publications.
Robert Denney
President
Robert Denney Associates Inc.
bob@robertdenney.com
610.644.7020
www.robertdenney.com
Bob Denney is President of Robert Denney Associates, Inc. For over 30 years the firm has provided innovative management, marketing, and strategic planning expertise to more than 800 law firms, offices and legal organizations throughout the United States as well as in Canada and the Caribbean. He has written five books on law firm management and marketing, two of which were published by the American Bar Association. He writes the trends report column for Law Practice magazine and has conducted numerous webinars and national TV seminars. His firm publishes the highly regarded reports on “What’s Hot and What’s Not in the Legal Profession.” A member of the American Bar Association, Bob is also a Fellow in the College of Law Practice Management. He is a past Director of the Legal Marketing Association and in 2008 was inducted into the LMA’s Hall of Fame. He and his wife have nine children and live in suburban Philadelphia. After his family and his consulting work, his interests include jogging, tennis, golf, music and art.
Mark T. Greene
Chief Business Development Officer
Waller Lansden Dortch & Davis LLP
615.850.8898
mark.greene@wallerlaw.com
Mark T. Greene is Chief Business Development Officer of Waller Lansden Dortch & Davis, LLP in Nashville, TN. Since 1984, Mark has been one of the pioneers in legal marketing and business development, bringing the best practices of global corporations to the legal industry. He has conducted more market research and competitive intelligence for AmLaw 200 and Magic Circle firms than anyone in the world. A prolific writer and speaker, Mark has participated in conferences on five continents. Mark received his Bachelor’s degree from Case Western Reserve University, and his Masters and Doctoral degrees from the University of North Carolina where he has been recognized as a Distinguished Graduate Alumni. Mark was trained by GE as a Six Sigma Black Belt and Champion. He was inducted into the Legal Marketing Association's Hall of Fame in 2008 and is a Fellow and Trustee of the College of Law Practice Management. Mark is a Master SCUBA Diver, scoutmaster of more than 20 years and has completed four marathons. Most important, Mark is the father of two wonderful young men.
Deborah McMurray
CEO and Strategic Architect
Content Pilot LLC
mcmurray@contentpilot.net
214.351.9690
www.contentpilot.net
Deborah McMurray is CEO and Strategy Architect of Content Pilot LLC. As the leader of Content Pilot, a strategy and technology company, Deborah and her team specialize in the design of Web sites and Web-based proposal centers, intranets, experience databases, other marketing technology tools, and important strategic initiatives, such as marketing department restructuring/realignment and positioning/branding campaigns. In March 2008, she was inducted into the Legal Marketing Association’s Hall of Fame at the annual conference in Los Angeles, and in September 2007, was inducted as a Fellow in the College of Law Practice Management. Deborah is a co-author of the ABA's 2007 book, Lawyer's Guide to Marketing on the Internet, 3rd ed. (as well as the second edition) and co-editor of Lawyer's Guide to Marketing your Practice, 2nd ed with Jim Durham. In addition, she co-authored two Global and USA Guides to Law Firm and Legal Directories with ELD International.
Roberta Montafia
Principal
Roberta Montafia Consulting
Roberta@Montafia.com
617-852-3191
Roberta Montafia has over 25 years’ experience in the legal industry, including 13 years as an in-house legal marketer. She now uses her considerable expertise to help law firms design and implement marketing and business development infrastructure to support their vision and build a platform for success. Roberta is a graduate of the University of Massachusetts and earned her Juris Doctor from Suffolk University Law School. She is a member of the advisory board of the Legal Sales and Services Organization, a Fellow of the College of Law Practice Management, a 2008 inductee in the Legal Marketing Association Hall of Fame and a former President of the Legal Marketing Association, under whose leadership the organization made many strategic advances in the areas of member value, technology applications and organizational efficiency.
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Ross Fishman, J.D.
Chief Executive Officer
Fishman Marketing, Inc.
ross@fishmanmarketing.com
847.432.3546
www.fishmanmarketing.com
Called "one of the country's leading experts on law firm marketing" by Lawyers Weekly USA, Ross Fishman is known as one of the legal profession's most innovative marketers and strategists. As CEO of Fishman Marketing, Inc., he helps law firms in strategic marketing planning; branding, differentiation and positioning; practice-group marketing; and the development of cutting-edge websites and collateral materials. Known for his "educational and entertaining" presentation style, he has conducted more than 250 firm retreats and training programs on five continents. A former litigator, marketing director, and marketing partner, Ross has launched effective, revenue-generating campaigns for firms from Indiana to Istanbul and has worked with many of the nation's largest firms and global networks. FM campaigns have received the Legal Marketing Association's grand prize, the optional Best of Show award, five of the nine times ever presented. Ross is a Fellow of the College of Law Practice Management and 1998 recipient of a peer-selected LMA "Professional Achievement" Award.
Norm Rubenstein
Partner
Zeughauser Group
rubenstein@zeughausergroup.com
202.483.7089
www.zeughausergroup.com
A partner in Zeughauser Group, Norm Rubenstein works with domestic and international law firms on strategy to increase client and market share, on award-winning branding initiatives, and on the evaluation of their marketing organizations and investments. Norm was one of the inaugural inductees into LMA’s national Hall of Fame, and the first inductee into the Mid-Atlantic Chapter’s Hall of Fame. Before joining Zeughauser Group, Norm was Orrick’s first CMO, for which his work was honored with the Spherion Marketing Director of the Year Award. Norm has served as LMA’s national president and as president of its Mid-Atlantic Chapter. He holds B.A. and M.A. degrees from Tulane, and completed his doctoral course work at the University of Virginia, where he taught for seven years. Norm is a fellow of the College of Law Practice Management, and serves on the Board of the New Orleans Pro Bono Project, which named him 2010 Volunteer of the Year.
Sally Schmidt
President
Schmidt Marketing, Inc.
sallyschmidt@schmidt-marketing.com
952.767.0115
www.schmidt-marketing.com
Sally J. Schmidt is President of Schmidt Marketing, Inc. in Edina, Minnesota, offering marketing services to law firms. The company's consulting clients have included over 400 law firms throughout the United States, Canada, Mexico, Europe, New Zealand and Australia. Sally received her M.B.A. in marketing and B.S. from the University of Minnesota, and was formerly the Director of Client Relations and Marketing for a 100-attorney firm. She was the first President of the Legal Marketing Association, and was inducted into LMA’s Hall of Fame inaugural class in 2007. A Fellow in the College of Law Practice Management, Sally has made presentations at more than 200 national and international seminars and conferences for the legal profession, and her articles have been published in every major legal trade publication. She is author of two books: Business Development for Lawyers: Strategies for Getting and Keeping Clients and Marketing the Law Firm: Business Development Techniques, and her marketing column appears bi-monthly in the Law Practice magazine of the American Bar Association.
Merrilyn Astin Tarlton
Principal
Attorney at Work
Principal
Astin Tarlton
mat@astintarlton.com
303.216.2990
www.astintarlton.com
www.attorneyatwork.com
Merrilyn Astin Tarlton has been helping lawyers think differently about the business of practicing law since 1984 when she was one of the first marketing professionals in the world to be hired by a law firm. She consults with legal organizations, lawyers and law firm management groups on their various roles as lawyers, leaders and businesspeople and has particular capability in the areas of matrix dynamics and firm strategy. In 2010 she and design and communications firm, Feldcomm, launched Attorney at Work, an online resource for enterprising lawyers who want to build a life and career that they love. Merrilyn was an Adjunct Professor at the University of Denver Sturm College of Law for over a decade and has lectured at the University of Colorado Law School on practice management. A founder and early president of the Legal Marketing Association, she was inducted into the inaugural class of the LMA Hall of Fame in 2007. In 1996, she became a Fellow of the international College of Law Practice Management and subsequently served as President of the Board of Trustees for three terms. A respected author and speaker, Merrilyn was Editor-in-Chief of the American Bar Association’s Law Practice magazine for nine years where she also wrote regular columns on innovation and the human side of practice.
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